Be. Do. Have. The Ultimate Success Formula

Do you want to know the secret formula that pretty much every successful person runs with?

This is a formula for success that I have heard many many times, but it just didn’t sink in.

It goes against what many people believe is the way things should be.

I guess thats why the majority of people just aren’t successful. Most people actually follow the opposite of this formula.

The late, great Zig Ziglar said it best with “You’ve got to be before you can do, and do before you can have.”

Its now what’s known as the “Be, Do, Have” Principle.

be do have zig quote

I was listening to a daily mindset training by The Power Couple, Paoulo Quispilaya & Kassandra Lee, and they were talking about this success formula, and as I was listening to it it kind of all made sense.

So you may be asking “whats so special about this formula?”

Well you see, the majority of people run on the formula of “Have, Do, Be” meaning, that once they have what they want they will act differently.

The problem with following the Have, Do, Be formula is it will be very unlikely you will every get what you want because you won’t act any differently, it end up as a vicious circle.

For you to get what you want, you really need to become that person that you will be before you have what you want.

The one example Kassandra Lee described in the audio was a singer / artist:

If a singer says they want to be a singer, do you think that they wait for an audience to say “Can we hear you sing on stage?” before they become a singer? Or do you think they start singing now to build an audience so that they can be that singer on stage?  They start singing now. Any singer, any artist out there got to where they got because they were being that artist at that moment that created an audience that created a movement that got them to have that big audience and be the big artist later. They were being it now, they didn’t wait for a following before they started singing, they were doing it now

Kassandra aslo goes into how to become the best version of yourself:

  • What does the best version of yourself look like?
  • How do you wake up?
  • What actions do you take?
  • The people you surround yourself with?
  • How much money do you have?
  • ….The best version of you.
  • If you start to BE that person, you will start to DO the things that the best version of yourself does, so you can HAVE what the best version of yourself has!

Its a simple formula: BE. DO. HAVE.

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  • Great reminder about achieving success and that really any one can have, but most don’t because of the lack of belief. And I love the examples you share from Kassandra. I think the success formula really is a simple one, but as you mention Alex, we twist it around and don’t do those things to have the success we want. Thanks for sharing an inspiring post today!

    • Alex Bender

      Yep we twist it all the time – but it doesn’t work if you twist it. It has to be in that order – Be, Do, Have. Thanks for commenting Lynn

  • Hey Alex,

    Nice! Great points on sharing the success formula. For you to get what you want, you really need to become that person that you will be before you have what you want. Awesome. Cheers!

    ~ Sonny

    • Alex Bender

      Thanks for dropping by Sonny. Glad you agree!

  • Hey Alex awesome formula BE DO HAVE that’s how it works, you gotta BE it from the inside first. Great value here, so true!

    • Alex Bender

      Glad you liked it Vitaliy

  • Thanks Alex for this awesome post on Be Do Have that is exactly how it works. If you don’t feel it on the inside you can’t be do or Have. Everything begins with mindset.

    • Alex Bender

      So true Elizabeth, its all in the mindset. Appreciate you leaving a comment

  • You are right Alex! I believe a huge percentage of people who quit their business is because they lack the proper mindset. It sounds so cliche but it is true the change you want must come first from within. Awesome post thanks for sharing.

    • Alex Bender

      I agree, it must come from within

  • If we wait to be who we want to be until after we have something, as you say, Alex, it may never happen. On the other hand, If we just be who we are and allow our being to attract what we want to have, we have a much better chance at it. Great post. I really like what Zig Ziglar had to say.

    • Alex Bender

      Zig Ziglar sure did know his shit hey Carol.

  • You put it so simply Akex….it makes total sense. A singer sings, gets herself out there and shares her music with others, impacting their lives with her talent…and the more he or she does that the higher the chances of becoming the superstar she craves….awesome. Be Do Have….love Zig Ziglar. Thanks for the share.

    • Alex Bender

      No probs Julie. Thanks for stopping by

  • Hey Alex, this is spot on… BE-DO-HAVE. For you to achieve what ya want you really need to step it up and become that very person! Great reminder here my friend you’re rockin’ as always!

    • Alex Bender

      Glad you liked it Jeff. Thanks for the comment mate

  • you got the formula right… the BE DO HAVE is the formula that most successful people to create their results

    • Alex Bender

      Glad you agree Sheena

  • Marian Gurowicz

    I love lessons / advice based on triads: Be. Do. Have.

    This one includes the all powerful “Do” since sitting back wishing isn’t the way to success. We need to take action!

  • This is one of my favourite success concepts! I’ve created success in my life using this over and over again. It’s something that if someone doesn’t understand, they must study it over and over until they get it because it will make all the difference.

  • Hi Alex. I just love this Inner Circle from the power couple. It is so important to follow the leaders as they have done it all before us. Thanks for reminding me of this today.

  • Thank you for sharing Alex! I’ve been a big Zig Ziglar fan and one of his biggest contributions to my life is this formula because before I started listening to his tapes, my formula back then was “Have, Do, Be” which, like you said, we all get totally wrong. The formula is very simple but the impact it has on one’s life is bigger than what we expect.

  • Awesome stuff there Alex!
    Those questions on the end are really good and should be something to put on ones visionboard =)

  • Andrea

    These questions are really KEY! Great post 🙂

    • Alexander Bender

      Glad you liked the post Andrea