How to Use LinkedIn as a Lead Generating Machine

It drives me bonkers seeing all the people running around in circles on LinkedIn. Posting their “Get in business with me – I’m awesome” links in groups.

LinkdIn is a THE professional social network.  People don’t want to know about what you can offer – people visit LinkedIn to learn.

I have learned this the hard way, and now I pay the price for it – a fairly heavy price too. My account has a black mark in it & I am never able to have it removed, so don’t do what I’ve done in the past, do what I say to do now & you will be getting connection requests & be getting Hot Leads!

Today I was inspired by a Pulse article I read by Bruce Kasanoff called  “Why Social Media Is Better Than a Personal Letter“.

So check his article out on a few basic tips on how to set up your LinkedIn profile.

So, you want to generate Leads through LinkedIn – I’m going to give the secret sauce……

The secret sauce is, ADD VALUE.

Create Freedom Online

That’s all you need to know, well, not really, but always keep that in mind.

NEVER PROMOTE YOURSELF – I’ll let you in on a secret – nobody gives a shit about you, what you offer or how much money you have or how good of a business opportunity you may have.

People join groups because they want to get information from that group, they don’t come to that group to hear about the latest opportunity in that field.

If you want to generate business leads, the way to spark an interest in people is by getting them curious about you.

Get yourself a blog.  Blog about stuff.  Blog about stuff that people will be interested in hearing. (I’m blogging about this, and you’re reading it…. and your getting value out of this…..  I haven’t once mentioned what I do or how I can help you….. yet)

With your blog, post your blog to a LinkedIn group, but ONLY IF IT IS RELEVANT TO THAT GROUP (Damn I hate going into a group where someone has posted about something 100% off topic to that group…. I’ve done it in the past & got an ass kicking from the group moderator, even been kicked out of some groups – and I’m glad they did)

Now don’t just chuck your blog link in the heading and be done with it…….

Write a title that will spark an interest to the group readers.  Also write some insight as to why the readers should read it.  Create an interest for readers to check out your article.

While you are in that group – engage in the group – don’t just post your blog & piss off.  Have a look and see what other people are posting, read their articles, comment on the articles. People pay attention to people that are engagers in the group.

Become a Top Contributor! Your profile will be shown in the Top Contributor section every time anyone visits the group.

Create Freedom Online

Now don’t just stop there.

LinkedIn Pulse has some awesome articles by some awesome people giving awesome content – its an awesome place to go to!

So check out these posts, if you like a post & think other readers in some of your groups would enjoy it – SHARE IT.  But don’t just share it, give it a good headline & add a description as to why people may want to read it.

While you are at it, comment on the article, thank the author for taking the time to write it, give your perspective on it.

Share the article on twitter to your followers leaving the @authors twitter link, its letting the author know you enjoyed the article & you get on the radar of his/hers followers in a whole new social platform.

At the end of the day, your goal is to to get people to say “Damn, that person gives great stuff, I’m gonna check out their profile”

Then when they check out your profile they may want to do business with you, so they may check out your website or send you a message.

So there, add value & be a top contributor, people will follow you and you will generate leads.

Don’t forget, start off with a blog.  Check out the banner below to get your hands on the best damn blog platform on the planet (and make a nifty income at the same time), you can be cool like me and have an awesome blog like this!

I’d love to hear your comments on what you think of this, please leave your comments down below.

  • Elaine

    Great Post! I haven’t really dabbled much in linked in but after reading this I kind of get it.. Thanks

    • Alex Bender

      Its a great place to connect with awesome people…. like me 🙂

  • Showleh Tolbert

    I’ve left a couple of groups just because I was getting bombarded with ads about what they were selling and I joined the group to stay involved in my field and get information. So, I can relate. Awesome tips Alex.

    • Alex Bender

      Yeah I have left a few groups for the same reason. its not just spammers – its the me, me, me attitude. keeping on adding value. You don’t just have to add what you write, sharing other peoples articles is a very powerful tool, showing your not just about yourself.

  • Declan Ryan

    Much needed guide to show people the correct way to use Linked-In and to separate yourself from the spammers. Thanks

    • Alex Bender

      Declan the biggest problem….. the people that should really read this don’t read any of the articles on LinkedIn……

  • leslie.peabody@facebook.com

    ADD VALUE is the secret sauce to EVERYTHING! Great article!

  • Luis Craveiro

    Hi Alex, great post. It is really true that interaction brings people around. Commenting on posts and sharing adds value and it honors the author motivating one to continue. Thanks.

  • DrSteve

    So true, Alex. It always surprises me to see how many people spam their links all over LinkedIn, a professional site. Adding value is the key, you’re so right. Thanks for telling others! Great post!

    • Alex Bender

      I think that they just don’t understand – they get so excited & see all these professional people all in one place and just think its going to be so easy to make easy money in there.
      What they don”t think about is the awesome people that are on LinkedIn are professionals, they ain’t stupid.

  • susanne

    Alex You are so on point with this. I am not big on Linkedln because i simply don’t use it that much but it makes sense to especially if you are an awesome blogger like you 🙂

    • Alex Bender

      Awwww shucks I’m blushing….

  • Alesha

    Great post Alex, I cannot stand spammers. If these people were educated and professional they would not be doing that.

  • Robert Frank

    Alex, that is a very great post! I’m going to come back to it and implement this strategy. This was so value packed, I think that you could turn this into a great lead magnet. Seriously! Thanks!

    • Alex Bender

      Robert LinkedIn is a very much under rated network & very powerful. It took me a while to understand it, but now I really enjoy it and look forward to adding value to groups.

  • Ron Sheldon

    Excellent post Alex. Straight to the point without beating around the bush. I guess it comes down to using LinkedIn the way it was intended to be used and not abusing it by spamming.

    • Alex Bender

      Thats EXACTLY what I was trying to get across Ron

  • Julie Syl Kalungi

    Damn This dude gives great content 🙂 Way to go Alex. Are you sure you aren’t a closet writer? I don’t believe you only just started blogging a few weeks ago! Linked in is best used at Pro level and definitely via LinkedIn Ads. I find that I comment on a post in a group and I get a reply like a week later 🙂 I get what you mean about being cautious how much you can post and If your content for the day is blatantly a review of your product you might like to give promoting it on LinkedIn a miss that day. I posted a blog about our Lourdes experience and some ignoramus thought I was promoting a “Pyramid” a highly respected man…(not anymore to me)! Talking of Groups, which Groups do you recommend in particular, for a Network Marketer Cheers Alex see you on LinkedIn!

    • Alex Bender

      Julie, Thanks for those kind words…. No closet writer here thats for sure!
      I have some friends that use LinkedIn at Pro level – haven’t dabbled in it yet, At the moment I’m fine just being with the regular crowd.
      As to what groups do I recommend, Being a Network Marketer doesn’t matter – join groups that you are interested in & the blog you write about will be of value to the group. You write a lot about travel so find a travel group (there are thousands of groups so you should be able to find a few that you like) You don’t need to be a hero and max out your 50 group membership limit, find a few that you are happy with & will enjoy contributing to and go from there.

  • Sue White

    Hey, Alex – thanks for this … I’ve been wondering about how to approach LinkedIn since it really is a professional network & therefore, a different animal altogether. Great tips!

  • Geniece Brown

    Hi Alex,

    I love how straight-forward you are in this post. I know exactly what you mean! I’ve done a silly thing or two when initially trying to find my way around LinkedIn to drive traffic to my website, get leads, and promote my business. I have a group that I set up on LinkedIn and see that I have not been using it as effectively as I could after reading your post. Thanks!

    • Alex Bender

      Glad you got something out of it Geniece. We all learn by our silly mistakes……..