Gary Vaynerchuck – Jab Jab Jab Right Hook: How to Tell Your Story in a Noisy Social World
I’ve been meaning to read this book for a while – I downloaded it a while back and well, I guess I just didn’t make it a priority – big mistake…… HUGE!!!
“The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.”
Gary Vaynerchuck is the ultimate guru in social media marketing. If you are an Internet Marketer and don’t know who Gary Vee is then shame shame shame…. this guy has made a gazillion dollars with his wine business, pretty much all through social media. Now he contracts to companies for squillions to help them with their social media campaigns & also has a few killer books, one is this awesome one Jab, Jab, Jab, Right Hook. Now no, its not about boxing, its about the art of interacting online with your customers and potential customers.
“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”
The main concept throughout the book is pretty much don’t keep selling – try and interact with the community, keep on giving information, help, jokes, entertainment – give people a reason to come back and check out what you have, then now and then throw out a call to action sucker punch, but do it so people will be happy to buy your stuff and keep on coming back to check you out, and share your stuff to your mates, then throw another right hook.
Its hard to get a following but real easy for your followers to click unfollow.
“Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”
Get your hand on the book. You can do so by clicking here and getting it from Amazon.
You will be doing your business an injustice if you don’t get your hands on it.
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